Top 5 Fashion Games on Android in South Africa, Q2 2022

The second quarter of 2022 brought interesting trends for the top 5 fashion games on the Android platform in South Africa. Here’s a closer look at their performance based on data from Sensor Tower.

Makeup Master: Beauty Salon from Game In Life saw its weekly downloads start strong with 16.3K in early April but gradually declined to around 5.2K by the end of June. Revenue showed a modest peak, reaching $13 in the week of May 30, while active users decreased from 18.6K in early April to around 8.8K by the end of the quarter.

Vlinder Fashion Queen Dress Up by 31 Dress up Games experienced impressive growth in downloads, peaking at 11.5K in mid-May before tapering off to 2.8K by the end of June. Revenue saw a notable spike to $33 in late April but then remained low. Active users followed a similar trend, growing to 23.4K in late May and then decreasing to 12.7K by the end of June.

Dream Wedding! from MagicLab had an explosive increase in downloads, skyrocketing from 1K in late May to 23.8K by mid-June. This surge was reflected in active users, which rose dramatically from 1.3K in late May to 41.6K in mid-June.

Hair Dye by CrazyLabs LTD had consistent weekly downloads, starting at 10.5K in late March and then declining to about 3.8K by the end of June. Active users also showed a downward trend, dropping from 42.6K in late March to 22.9K by the end of the quarter.

Dress Up Games by Dress Up Makeover Girls Games maintained a steady download rate, starting at 6.9K in late March and ending at 7.5K in late June. Active users showed a steady increase from 14.3K in late March to 15.3K by the end of June.

These insights highlight the dynamic landscape of fashion games on Android in South Africa. For more detailed analytics and insights, visit Sensor Tower.